I’ve followed Gary Vaynerchuk for years.
I’ve tried social media marketing on and off, with limited success. But over time, and especially watching what people like Jonathan Stark and Nick Saraev have built, I’ve come to the conclusion that building a personal brand is probably the most durable way to be in control of my own direction.
It’s also the next logical step in the kind of freedom I care about.
I don’t want to be overly reliant on any one platform, employer, or talent marketplace. I’ve used them. They’ve been useful. But they’re not something I want to be dependent on long term.
So I’ve decided to go all in on social media and building in public.
I’m dedicating 2026 to this.
My previous content was more sales-oriented. This time, I want to focus on sharing what I’m working on, what I’m learning, and what I’m thinking about — openly and without trying to turn it into something transactional.
I can do that now because I’ve already built my business to a point where I have the time and space to do it properly.
So this is an experiment.
I’m going to publish consistently, share what I’m actually doing, and see where it leads.
If you’re on a similar path, maybe we’ll cross paths along the way.
I’ll share updates as I go.